Client : Le Bon Choix Australia Type : Print & Carte de fidélité Cadre : Freelance
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To celebrate 20 sweet years, Le Bon Choix is launching a boutique campaign featuring Alésia, a limited-edition anniversary cake. The in-store print will invite customers to discover this exclusive creation and join the celebration. A matching loyalty card rewards guests with a free mini Alésia cake after 10 purchases. The design should reflect the brand’s elegant French style with soft blush, cream, and gold tones — blending sophistication with a festive, welcoming feel.
